What determines the load time of a report?

System

Report rendering times vary based on the following variables:
1. Amount of data collected at that time (ie. reports on waves with 430,000 page views will generally take longer to render that a newly launched wave with 3,000 page views).

2. Number of columns in the report (ie. The more columns the longer the report rendering will generally take).
Note also that if customizing a time based report, if using the time period feature from the “General” tab to see data in smaller time increments, report rendering will slow as the time increments decrease (ie. “Daily in 5 minute intervals” will take longer to load than “Daily in 30 minute intervals”).