Is personally identified information collected by the Optimost platform?

System

No. The visitor information that is collected by default is restricted to:
1. IP Address
2. Session ID (unique identifier – example: 246ui1s815nc)
3. Date/time of page view
4. Date/time of reaching page downstream from test page (if counters are deployed)

Any additional data can be optionally passed to the system via a JavaScript variable, cookie parameter or URL query string. What additional information is being passed is solely based on the discretion of the client.