<p>Sometimes when designing a report, you need access to the individual data elements as they are being processed by the data set. Maybe you want to set a persistent variable for use in the report, or perhaps instantiate a Java object to launch some business process.</p>
<p>row.COLUMN_NAME</p>
<p>This will give you the individual value for the specified column name for the data set row that is currently being processed.</p>
