Aply different style to output columns inside a Dynamic Text

<p>I'm trying to make a report with a text like bellow, where output columns have different style (color) than the rest of the text. </p>
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<p>text text text <span style="color:rgb(255,0,0);">word </span>text text text </p>
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<p>using dynamic text I get :    "text " + row["word"] + "text "    and the whole text with te same style<br>
is there a way to customize    row["word"] style? </p>
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<p>I hope I've explained myself well </p>
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<p>thanks</p>